The goal was to make it bright but not tacky. We went for minimalistic design within retro aesthetics combining contrasting juicy colours and the calligraphics logo style.

The wavy text symbolizes the flight of a bee while quote symbols resemble bee wings from the logo. This approach will allow to create varying and consistent layouts with just one method.

The simple in its shape packaging is a practical choice for a small handmade brand, but we make up for simple shape with bright colors and sweet little messages.