Simplexity is a neologism meaning that the company will decompose the complex into the simple. The design system conveys the idea of clarity with minimalistic business focused style.

The X in the logo is the unknown in the equation. Simplexity reveals all the Xs of the industry. This metaphor allowed to define brand's mission and value for its clients.

General visual simplicity is compensated with bold typography that is meant to accentuate numbers, facts and performance that are the key promise of the brand.