I am Alena, an independent art-director specialising in brand identity,
packaging, and illustration. I believe in bold, emotion-driven design and
a human-made approach — creating systems that feel alive and intentional
for both brands and people.
Studio development. 2024-now:
Developing my independent design practice, bulding a team, focusing on system-led branding, packaging design and illustration.
Digital League (IT) 2022-2024:
Communication designer in a large IT company. Promoted to design mentor, supporting team growth.
Freelance 2022:
Strong focus on promo-campaigns and brand design. Clients included Beat Film Festival, Fitmost and Visit Dubai.
Action Global Communications 2020-2022:
Project management and creative strategy within a communications agency. Worked on SMM, event production and campaign concept development.
Top-3 Coffee Packaging design
Brand identity for a $15M+ revenue consulting company
Brand work for a 50+ location restaurant chain
Speaker at Logomashina (online-school)
Art Direction lecturer at ITHub College
Let's get in touch!
